Stride Daredevil

*This campaign has won the One Show Award, The competition hosted by The One Club Organization. It placed among 10 worldwide finalists in the client pitch competition held in NYC in May, 2012.
The Stride Daredevil campaign was created to launch Stride's new tagline, "FUELS NON-STOP NONSENSE." In order to renew Stride's relationship with teenagers around the age of 17, this campaign encourages a fun brand experience to help build an emotional connection with Stride.